Successful ERP Implementation Practices From Best Starter Partner Taube Digital

Company Name: Taube Digital

Country: Thailand

Year of Establishment: 2022

Industry: IT Consultancy

Service Offered:  Odoo Enterprise consulting & implementation, Training and support, Website creation and domain registration, Package to get startups up & running, Accounting localization for Thailand.

At Taube Digital, we focus on working closely with our clients to find solutions within the existing features of Odoo.

Understanding the Thai Market

Of the 3.2 million companies in Thailand, 99.5% of these companies are MSMEs that include a lot of family-run businesses. Because of this, many business owners are not aware of modern enterprise resource planning (ERP) tools and its best practices, resulting in them managing their daily operations with legacy systems or pen-and-paper to get by. Meanwhile, many new foreign businesses are ready to digitize and centralize their workflows on a unified platform but find themselves in need of local support in compliance with accounting policies and other regulations.

Odoo has made a lot of effort in localizing services in Thailand by routinely introducing new regionalized features and translating documentation into Thai. Taube Digital recognized the software's potential in the country's business scene and started by helping the retail/distribution, manufacturing, and services industry, the most prominent sectors in the country, to digitally transform.

Here are three tips for their success:

Tip #1: Agile Implementation Approach

To ensure success, the Taube Digital’s team follows Odoo’s Quickstart implementation methodology practices by splitting the whole process into small, simple steps to push through and go live as fast as possible. This improves the implementation success rate by clearly outlining a project's scope, objectives, and outcomes within a fixed time frame, enabling all involved parties to stay focused on the important task at hand.

Stating clearly how much time each phase and what responsibility each party should take, the Quickstart Implementation Methodology serves as a standard operation procedure for the partner and customer to follow through: improve essential aspects of a business one by one. This reduces the time, friction, and potential delays for both parties to mediate the project framework and get into the actual implementation immediately, as there are already abundant resources available on Odoo about the ways and success of the methodology.

Jonas also realizes that the project will move smoother once the software is being used, as the users on the customer side will then have a better understanding of how the system works and share a common language on how they can adapt their workflow to it. He, thus, finds that their agile approach complements a successful implementation well.

Tip #2: Focus on Standard Odoo Features

For our customer projects, we use Odoo Enterprise together with Odoo.sh for hosting, which reduces a lot of complexity for us as a partner.

Knowing the vast array of product offerings and the depth of each feature of Odoo, the official partner gives a second tip to focus on and get the most out of Odoo's standard features while saving the customer's time and money.

This is because Taube Digital sees itself as a consultancy rather than a developer to provide software solutions. To do this, the local partner ensures its employees know Odoo well enough to always find the best solutions for its customers within over 80 full-featured official Odoo Enterprise apps and thousands of other third-party apps. For this, Taube Digital utilizes Odoo's  online resources and takes the certification exam every year to keep up to date on the latest product knowledge—it is proudly certified in Odoo 15, 16, and 17 at the moment.

As an official partner, Taube Digital is permitted to host its customers' databases on Odoo.sh, a cloud platform managed directly by Odoo 24/7 with daily incremental backups on three different servers, minimizing the complexity of setting up a server environment and maintaining the infrastructure. This insourced hostage also promises seamless product upgrades when there is a new version.

By doing so, Taube Digital is able to keep customization under 15% in all of its projects. This decreases the customer budget while optimizing service delivery and leaves room for the partner to help their customers upgrade to newer versions of Odoo with new features and functionalities suitable for continued business growth.

Tip #3: Having a Point of Contact on the Customer side

With the ultimate goal of getting the job done fast while keeping costs affordable to their clientele, Taube Digital sees change management on the customer side as equally important as having the correct approach and extensive product knowledge and is confident about a successful adaptation once the customers learn the power of Odoo.

The way the partner does it is to keep a single point of contact (SPOC) to clearly represent the customer’s requirements and work out a feasible project plan. The SPOC also drives the change and training needed internally within the company and manages communications between the partner and other stakeholders within the company in the long run, supporting a smooth transition.

Benefits As the Official Partner

In general, partners are supported by Odoo with monthly sales, functional, and technical training. And in terms of marketing support, Odoo provides a lot of branding opportunities.

Market Opportunity Enablement 

Earlier in 2024, Odoo reached over 100,000 enterprise users within APAC. Odoo partners benefit from access to qualified leads from Odoo. From 2022 to 2023 alone, the growth rate of these leads increased by 75%, and is expected to grow as Odoo continues to expand across developing regions now with the added recognition of top global investment companies such as  CapitalG, Sequoia Capital, and other investment partners. 

Odoo Partner Training & Support

With regular meet-ups with the dedicated Odoo account manager, Odoo Partners can benefit from sales, function, and technical training to stay ahead of the game. Partners also get source code and API access for easier project customization, as well as sales materials and guides to deliver well-informed pitches.

Localized Marketing Exposure

Odoo also gives partners exposure and networking opportunities through a growing number of Business Shows and other local events to build a regional Odoo community. These have given the Odoo partners opportunities to attend technical product workshops, have face-to-face conversations with prospects, and network with other experts within the region.

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